Neurodivergent is a term originally coined by Kassiane Asasumasu to describe individuals whose brain functions differ from the "typical" — including ADHD, autism, dyslexia, dyspraxia, OCD, and more. It sits under the broader umbrella of neurodiversity, a concept that recognises that there's no single "right" way to think, learn, or process the world.

But here's the rub: while neurodivergent is technically accurate in specific contexts (e.g., describing an individual), it can feel clinical, even alienating. Many of the families and individuals we support have told us it sounds like a diagnosis rather than an identity. Some have even said it reminds them of brand names — like a detergent!
 

Why We Say "Neurodiverse"

We prefer neurodiverse because:

It feels warmer and more human. The term neurodiverse invites us into a conversation about difference — not deficit. It doesn’t pathologise. It includes.

It reflects lived experience. Many of the people we work with don’t want to be labelled as divergent from a supposed norm. They want to be seen as different, not lesser. Neurodiverse feels like it leaves space for complexity.

It’s more inclusive. When we talk about neurodiverse individuals, we’re acknowledging the spectrum — and the fact that we all experience the world differently, whether diagnosed or not.

It avoids confusion with negative-sounding language. Let’s face it: neurodivergent can sound like "diversion," "deflect," or even "diverted." Not ideal when you're trying to affirm someone’s identity.